Waymo on Uber
Waymo was looking to expand its autonomous ride services to Austin and Atlanta by partnering with Uber. In a few short months, we built a fully integrated marketing campaign to inform audiences in these geos about this futuristic partnership coming to their streets.
Austin & ATL OOH
Social
We extended the campaign into social paid media to drive sign-ups and create awareness.
Rider Zero
To create more buzz, we selected VIPs from both cities to be the first official Waymo rides on Uber.
In Austin, we had Archie and Copper Manning take Arch to his classes at UT.
And in Atlanta, we brought together hip-hop royalty Ludacris and Missy Elliot for an unforgettable first ride.