Only Schwab

Charles Schwab prides itself on being different than most investment service companies. But with recent growth and acquisitions, consumers started seeing them as just another big firm. So, they asked us to help them remind investors of their values. Values that set them apart from the other big brokerage firms. The Only Schwab print campaign uses provocative illustrations and copy to remind investors that in a sea of sameness, there is only one Schwab.